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    The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views. 
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad. 
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image. 
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。    近年来，随着互联网技术的广泛应用，以平台经济为代表的新业态迅速发展，创造了大量就业机会。以网约配送员、网约车驾驶员、快递员等为代表的新就业形态劳动者数量快速增长，为促进经济社会发展和服务消费作出积极贡献。为维护保障这些新就业形态劳动者合法权益，我市积极开展“撑起法治维权‘保护伞’ 维护保障新业态劳动者权益项目”，千方百计增强新业态劳动者的获得感、幸福感、安全感。         　　日前，辽宁省发布了2023年度法治为民办实事“十佳项目”名单，市人社局“撑起法治维权‘保护伞’ 维护保障新业态劳动者权益项目”从全省1332个办实事项目中脱颖而出，获评2023年度法治为民办实事“十佳项目”称号。         　　一直以来，抚顺市开展“遵法守法 携手筑梦”公益法律服务活动，组织机关干部、普法志愿者深入外卖、快递等新就业形态劳动者站点，开展政策宣传和法律援助服务。成立抚顺市快递行业工会联合会，采取自建、共建等方式加强工会驿站建设，解决了户外劳动者诸多“急难愁盼”问题。           　　市人社局、市总工会还联合举办“新就业形态劳动者温暖服务季”平台经济网络专场招聘会，提供众多就业岗位。

B | 通过微信公众号为外卖小哥、快递员、网约车司机、电商主播等平台从业群体举办线上专场招聘，发布企业信息，指导企业与新业态劳动者在合法公平、平等自愿、协商一致的基础上签订劳动用工协议。多措并举维护新业态劳动者工伤权益，出台《抚顺市推进基层快递网点参加工伤保险工作实施方案》，维护快递员群体工伤保障权益，分担基层快递网点工伤事故风险。         　　同时，通过加大新业态从业者劳动保障权益执法力度，进一步畅通举报投诉维权渠道。持续开展集体协商维护新业态劳动者权益，指派优秀集体协商指导员，提供成功案例和成熟范本，加速推进快递行业协会集体协商机制构建。通过集体协商形成了《抚顺市快递行业集体合同（草案）》，并经职代会投票表决形成《抚顺市快递行业集体合同》文本，为工会维权“向前一步”作出贡献，为快递员擎起“权益保障伞”。         　　下一步，抚顺市将进一步强化组织领导，积极构建完善党委领导、政府主导、部门协同、社会参与的维护新业态劳动者权益保障的工作格局，着力推动形成党委政府部门、群团组织、平台企业、行业协会等协同共治的联动工作机制，推动出台相关制度文件，推动制定相关标准和工作指引，加大宣传力度，营造良好社会氛围，切实维护保障新就业形态劳动者权益，促进新业态规范健康持续发展，助力抚顺实现全面振兴新突破。                    责任编辑：李丹。

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